管理:個案、理論、辯證4/e


2015好書搶購-管理:個案、理論、辯證4/e


想深入了解絕對值得您購買

博客來專業及教科書及政府出版品-管理類分類評比好書


  • 定價:400

  • 優惠價:95380

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    內容簡介
      以「個案、理論、辯證」三段式編撰:以個案帶領實務問題,以理論解說管理主張,以辯證強化理解認知。透過簡明架構、精練文字、視覺圖表,準確地建構管理知識體系,減少閱讀隔閡,激發感受,加深體驗理論內容。具以下特色:
      .架構簡潔,全書七章(七卦圖):導論、決策、企劃、組織、領導、控制、變革。
      .理論內容嚴謹陳述,搭配個案,深入辯證。
      .個案內容多元,兼顧各行各業,各有經營特色。
      .圖表精細繪製,豐富呈現,提高閱讀效率。
      .擁有專屬教學網站(www.learn2mgt.com),提供更新案例,檢測題目、名家觀點、管理新知。
    作者簡介
    洪明洲
      學歷:美國伊利諾大學香檳校區企管博士(1989年)
      現職:中國文化大學進修推廣部教授
         亞洲管理經典研究中心總顧問
         中華知識經濟協會理事長
         融程電訊公司,第一金融資產管理公司董事
         (香港)馬拉多納品牌管理公司戰略顧問
      經歷:台灣科技大學工業管理系講師、副教授
         台灣大學工商管理系教授
         經常於中國大陸、東南亞各地講學
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    生產管理:題型題庫演練3/e


    生產管理:題型題庫演練3/e售完不補


    我朋友前幾天買了 覺得很滿意喔

    博客來專業及教科書及政府出版品-管理類分類推薦推薦


  • 定價:750

  • 優惠價:95713

  • 介紹[生產管理:題型題庫演練3/e]深入了解詳細資料
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    內容簡介
      .重點整理有系統
      .試題清晰易學習
      .題庫收集最齊全
      .考情分析最準確
    作者簡介
    李鈞
      交通大學博士班、成功大學工管所碩士,輔導高普考、二技及研究所升學考試二十幾年經驗,教學品質有口皆碑,堪稱該領域的權威。
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    International Business: Environments and Operations(14版)


    International Business: Environments and Operations(14版)好書熱銷


    這是網路上最便宜的 在此介紹給您

    博客來專業及教科書及政府出版品-管理類分類優質推薦


  • 定價:1320

  • 優惠價:951254

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    內容簡介
      International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.
      Bring the Concepts to Life: Author-Written Cases. Every chapter begins and ends with an author-written case that either introduces new material or integrates what has already been learned.
    NEW Cases. This edition includes new, updated, and revised cases. The new cases in the fourteenth edition include:
      Ch 2: Shifting Sands of Saudi Society
      Ch 3: It’s a Knockoff World
      Ch 4: Causes and Consequences of the Global Credit Crisis
      Ch 6: Ecuador: A Rosy Export Future
      Ch 9: Do Yuan to Buy Some Renminbi?
      Ch14: Connecting within oneworld
      Ch15: SpinCent: Starting-up Export
      Ch16: Marketing to the Base of the Pyramid in Bangladesh
      Ch17: Nokero: Lighting the World
      Ch19: Does the Devil Really Wear Prada?
      Anticipate What Will Happen Next: Looking to the Future. Each chapter offers scenarios that are important to managers, companies, or the world. The topic of each Looking to the Future feature alludes to ideas discussed in the chapter in a way that prompts students to engage their imagination about the future of the world.
      See Both Sides of the Story: Point-Counterpoint. This feature brings the topics of major debates to life in a way students can understand and investigate, highlighting the diversity of perspectives that managers and policy-makers use to make sense of vital issues. The give-and-take between the two sides of the debate link theory and practice in a way that will help spark classroom discussion.
      Stay on Top of the Globe: Geographic Literacy. This edition includes many maps to add interest and illustrate facts discussed in the text. Many case maps zero in on the case company’s home country or market region to give students a close-up look at foreign locales. A complete atlas can be found in Chapter 1.
      NEW Provide the latest information: Current Events. This text includes discussions on topics trending in today’s business world, such as:
      .The impact that the March 2011 Japan earthquake and tsunami had on financial markets, the Japanese yen, the competitive person of Japanese companies like Sony, and the global supply chain.
      .The challenges in today’s global financial system, especially the budget crisis of Europe and the United States
    作者簡介
    John Daniels
      現職:University of Miami
    Lee Radebaugh
      現職:Brigham Young University
    Daniel Sullivan
      現職:University of Delaware
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    管理科學概論(4版)


    熱門搶購-管理科學概論(4版)


    透過網友的介紹 終於讓我找到這個產品了

    博客來專業及教科書及政府出版品-管理類分類新書搶購


  • 定價:680

  • 優惠價:95646

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    內容簡介
      Frederick S. Hill與Mark S. Hiller所著的第四版《管理科學概論》(Introduction to Management Science)章節架構分明,而且每章章末都有精彩的個案。
      本書除了維持原有特色-模式建立、個案研究、試算表。此次改版亦做了一些重要的改進,包括:
      一、結合新版Excel2010
      二、連結描述引人注目之真實應用的文章
      三、新問題、已解問題與個案
      四、新增一個關於管理科學之影響的章節
    譯者簡介
    和家慧
      現職:銘傳大學企業管理學系教授
    楊志德
      現職:健行科技大學工業工程管理學系副教授
    審閱者簡介
    吳坤山
      現職:淡江大學企業管理學系教授兼系主任
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    科技管理(第三版)


    2015好書搶購-科技管理(第三版)


    實用熱門好書推薦 在此推薦給您

    博客來專業及教科書及政府出版品-管理類分類搶購好書


  • 定價:480

  • 優惠價:95456

  • 想了解看更多[科技管理(第三版)]介紹說明嗎

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    內容簡介
      全書包含19個章節,從第一章的科技管理意義演進及內涵,到第十九章的綠色產品設計與開發,其中本版於第十九章更新增〔產品碳足跡生命週期管理〕介紹,每章均附有豐富案例與個案。本書廣泛涉獵以下議題:科技管理的內涵,科技政策與管理,科技變遷與技術替代,技術移轉與智慧財產權,創新管理與產品研發。目前國內企管系、工管系開授科技管理最多,多數學院的課程規劃中可見科技管理成為必修或選修,本書正可以完全符合需要;國內高科技產業界教育訓練課程,亦能列為教材或參考資料,也相當適合。
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    Principles of Human Resource Management 16/E


    好書推薦-Principles of Human Resource Management 16/E


    透過網友的介紹 終於讓我找到這個產品了

    博客來專業及教科書及政府出版品-管理類分類新書推薦


  • 定價:1240

  • 優惠價:951178

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    內容簡介
      .NEW! Human Resource Management is not only essential in large corporations - it's just as important in small businesses and start-ups as well. To better train and inform students who are, or will be, applying HR concepts in a full range of business situations, the authors have enhanced their focus on small businesses in this edition. Each chapter now includes a boxed feature called Small Business Application that explains how chapter concepts can be uniquely applied in a small business environment.
      .EXPANDED COVERAGE OF TODAY'S KEY HR TOPICS AND THE LATEST HR UPDATES PREPARE STUDENTS FOR TOMORROW'S SUCCESS - The latest edition of this market-leading text offers more coverage of critical HR issues, such as diversity, outsourcing/illegal immigration, today's labor issues, and employee benefits.
      ."HIGHLIGHTS IN HRM" EXAMINE TIMELY ORGANIZATIONAL CONCERNS AND PRACTICAL CHALLENGES -Your students gain in-depth looks at how actual organizations handle human resource issues and functions as many new "Highlights in HRM" include "HR Planning and Strategy: Questions to Ask Business Managers" (Ch2), "Best Practices for Employee Testing and Selection" (Ch6), and "Employee Stock Option Plans" (Ch. 10).
      .EMPHASIS ON THE MOST CURRENT PRACTICES AND ISSUES PROVIDE TIMELY UNDERSTANDING OF HR TODAY - Ensure your students are familiar with the most current HR practices and how to apply them with timely examples and special features, including "how-to" tips within this edition. Learning features and examples throughout focus on real, memorable examples from actual organizations to display how businesses and managers perform HR functions. This focus on real-world illustrations addresses both small businesses and international topics.
      .FOCUS ON CONTEMPORARY WORK ENVIRONMENT HIGHLIGHTS KEY HR RELATIONSHIPS AND RESULTS - No other book gives your students a more accurate look at the specific details and challenges in today's work environment. Students see how HR specialists work in partnership with line managers and team directors, and how the most effective managers incorporate HR policy into regular interactions with employees.
      .INTEGRATED LEARNING SYSTEM EASES PREPARATION AND STUDY - Icons in the text margins and throughout all print ancillaries link coverage back to key learning objectives, making it easier for both you and your students to focus on the most critical points of each chapter.
      .COMPREHENSIVE CASES DELVE INTO CRITICAL HRM CHALLENGES -Eleven comprehensive cases at the end of the text portray some of the most current issues and challenges in HRM. In addition, at least two case studies per chapter delve into current HRM issues in real business settings to encourage students to critically analyze possible solutions.
    作者簡介
    George W. Bohlander
      現職:Arizona State University
    Scott A. Snell
      現職:University of Virginia
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    組織理論與管理(3版)


    好書推薦-組織理論與管理(3版)


    這麼棒的好書 一定要介紹給大家

    博客來專業及教科書及政府出版品-管理類分類促銷商品


  • 定價:760

  • 優惠價:95722

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    內容簡介
      「組織理論與管理」是管理學的進階課程,在大專院校管理學院的中高階學位課程(如博士班與碩士班)中,多為必修性質。本書的深度與廣度,適合進行博士班、碩士班與EMBA等高階管理課程的教學,內容主要討論組織結構的設計原理,以及企業策略、外在環境、全球化、技術、文化、變革等議題對組織結構設計與管理的影響,文中亦注重台灣及華人個案的引用與討論,是一本深入且完整的教科書,非常適合理論與實務結合的課程。
      本書三版延續初版及二版的寫作風格與架構脈絡,內容上共分為「組織管理的基礎」、「組織與外在環境」、「組織與內在環境」及「組織的動態管理」等四篇,並細分為十四章;在各章單元的安排上,包含章首個案、本文、重要詞彙解釋、實務應用、課程討論、個案討論及本章回顧等。此外,本書亦提供豐富的教學配件,以供教師教學與測驗使用。
    作者簡介
    溫金豐
      現職:
      國立中山大學人力資源管理研究所教授
      國立中山大學管理學院EMBA亞太經營組主任
      學歷:國立中山大學企業管理學系畢業(管理學博士)
      經歷:
      國立中山大學人力資源管理研究所副教授
      國立中山大學人力資源管理研究所助理教授
      國立中正大學勞工關係學系暨勞工研究所助理教授
      國立屏東商業技術學院企業管理學系助理教授
      University of Illinois at Urbana-Champaign, Visiting Scholar
      研究領域與專長:
      組織理論與管理
      策略性人力資源管理
      領導與激勵
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    消費者行為概論(3版)


    消費者行為概論(3版)破盤出清


    實用熱門好書推薦 在此推薦給您

    博客來專業及教科書及政府出版品-管理類分類新書推薦


  • 定價:590

  • 介紹[消費者行為概論(3版)]深入了解詳細資料
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    內容簡介
      一群女生坐在東區某名媛開的知名咖啡店喝下午茶,她們是「小粉貴」,您知道「小粉貴」正在崛起嗎?
      《消費者行為概論》以深入淺出的方式來介紹「消費者行為」的相關理論,並大幅引用國內消費市場中最新、最具話題性,以及最有啟發性的實務例證,來佐證理論的內涵,藉由以「學術理論為經,實務應用為緯」,來引導讀者進入豐富且多元面向的消費者行為領域。讀完此書,您「真的」會體認消費者不再那麼難懂,也不再那麼難以掌握!
    作者簡介
    林建煌
      現職:中央大學企業管理學系特聘教授
      學歷:政治大學企業管理博士
      經歷:
      中央大學企管系主任兼企研所所長
      中國西南交大管理學院顧問教授
      中國復旦大學管理學院客座教授
      教育部企業管理科系及行銷流通科系評鑑委員
      全友電腦股份有限公司OAM部門高級企劃專員
      蘭懋化妝品股份有限公司企劃部企劃經理
      專長領域:行銷管理、消費者行為、決策分析、策略管理
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    供應鏈管理:從願景到實現


    供應鏈管理:從願景到實現限量搶購


    這麼棒的好書 一定要介紹給大家

    博客來專業及教科書及政府出版品-管理類分類熱門好書


  • 定價:600

  • 優惠價:95570

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    內容簡介
      本書以策略性、整體性的觀點來介紹供應鏈管理,並由三大部分所組成,架構紮實,理論詳盡。
      第一部分定義了SCM,並介紹SCM與公司策略和顧客滿足之間的關係,幫助讀者了解兩個重要的流程─產品開發和訂單履行。
      第二部分討論了供應鏈設計的關鍵要素─環境掃描、供應鏈繪製、策略成本制度、核心競爭力、外包、與網絡合理化。
      第三部分的重點是建立及管理合作的關係,強調可以達成「公司團隊默契」的重要整合機制。本書並通過中華民國物流協會審訂,指定為「供應鏈管理專業認證」授課適用教材。
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    企業經營這麼做,不賺也不行


    企業經營這麼做,不賺也不行秒殺搶購


    最近好多網友都在問哪裡買

    博客來專業及教科書及政府出版品-管理類分類優質推薦


  • 定價:240

  • 優惠價:7168
  • 優惠期限:2014年04月02日止

  • 想看更多有關[企業經營這麼做,不賺也不行]的閱讀心得嗎?

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    內容簡介
      企業的本質和規模就是一個具體而微的社會,組織內的人各有所長、各司其職,各有所求也各有自己要維護的權益,彼此之間因為工作產生關聯,必定會產生衝突。絕大部分的人眼界僅限於自己所處的小環境,也只維護自己所認知的權益,造成本位主義先天就存在企業組織中。如果想確實發現和解決問題,僅從表象切入,無異於緣木求魚。
      一套完整的企業經營分析的概念和技巧,看待問題應該具有全方位的認知和瞭解,才不會頭痛醫頭、腳痛醫腳。本書精論「策略擬定」、「稽核執行」、「銷售」、「生產」、「研發」與「管理」等環節,讓你的企業從內在進化,競爭力全面提升,不賺也不行!
    作者簡介
    施耀祖
      1951年出生,清華大學動力機械研究所畢業,政治大學企業管理研究所企業家班第四屆畢業,曾任職於中山科學研究院、美商太嵩公司、羽田汽車等企業,從事研發、生產、售後服務等職務,之後轉任基泰建設、大霸電子、志品科技、正峰工業、復盛公司任高階管理職。專精於各領域之管理實務,相關著作均為三十年來實務累積之寶貴經驗與心得。
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    Human Resource Management(13版)


    Human Resource Management(13版)限量出售


    透過網友的介紹 終於讓我找到這個產品了

    博客來專業及教科書及政府出版品-管理類分類站長推薦


  • 定價:1260

  • 優惠價:951197

  • 想了解更多[Human Resource Management(13版)]的介紹請點擊左邊圖片

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    內容簡介
      This best-selling HRM text is designed to provide authoritative and accurate information on HR-related responsibilities and personnel management by focusing on practical applications, concepts, and techniques that ALL managers can use in business.
    1.Managing HR Activities in Small Businesses.
      Intended for line and small-business managers, the When You’re On Your Own sections within each chapter help students understand how HR-related activities could affect a manager in an entrepreneurial workplace. Examples include:
      .How to recruit and train new employees when their HR department is too busy to help
      .How to avoid committing management malpractice.
      .How to effectively address the possibility of terrorist threats.
    2.Improving Productivity through HRIS sections.
      The Improving Productivity through HRIS sections, located throughout each chapter, illustrate how managers use technology to improve the productivity of HR. For example, Chapter 6 explains:
      .How managers use applicant-tracking systems to compile web-based resumes.
      .How they’re able to prescreen applicants online.
      .What needs to be done in order to discover candidates’ hidden talents.
    3.Knowing Your Employment Law features.
      Today, virtually every HR-related decision has legal implications. To help students make more informed decisions in their future careers, each chapter in this edition contains one or more of the Know Your Employment Law feature. For example, Chapter 6 explains what line managers should know about the federal and state laws governing how employers acquire and use applicants’ and employees’ background information, including:
      .Disclosure and authorization.
      .Certification.
      .Providing copies of reports.
      .Notice of adverse action.
    4.Keeping Your Course Current and Relevant.
    (1)NEW Topics.
      More than 100 new topics can be found throughout the thirteenth edition. For example, a thoroughly revised Chapter 6 (Employee Selection) features new, significantly expanded treatments of reliability, validity, generalizability, utility, person job fit, person organization fit, bias, and more.
    (2)NEW Boxed Features.
      .The Strategic Context is now paired with new Strategic Human Resource Management opening scenes. This was included to help illustrate the strategic context of each chapter’s material.
      .The new HR as a Profit Center boxed features present a new focus throughout the book on the value proposition and on HR strategy, metrics, and analysis. These features show actual examples of how human resource management practices added
    measurable value to a given company.
    作者簡介
    Gary Dessler
      現職:Florida International University
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    New Venture Creation: Entrepreneurship for the 21st Century(9版)


    New Venture Creation: Entrepreneurship for the 21st Century(9版)限量搶購


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    內容簡介
      1.New Co-Author: Rob Adams brings his substantial background not only as a successful entrepreneur but also as a successful venture investor.
      2.Substantial Text Revision: The text was revised to focus on tightening the presentation and improving the flow while covering the same or more information as in the previous edition.
      3.Latest Example Updates: New examples of entrepreneurs in action coping with the post-Internet bubble era, the mortgage loan crisis in 2007 and the recession of 2008.
      4.Problem Solving Opportunities: Two chapters, 'Clean Commerce is an Opportunity Sea Change'and 'Opportunities for Social Entrepreneurship,' present the enormous opportunities for entrepreneurs to solve environmental and wide-ranging social issues.
      5.Complete Business Plan: Chapter 8, 'The Business Plan', presents a complete business plan guide along with tips, practical advice, and know-how from successful entrepreneurs and investors on the development and presentation of the plan.
      6.Study Questions: Each chapter provides study questions to enable the student to focus on key issues, test their knowledge, and organize important material and insights presented in the chapter.
      7.Thought Provoking: Mind Stretchers at the end of each chapter pose some thought provoking ideas for readers allowing them to apply the material.
      8.The Venture Opportunity Screening Exercises (VOSE) have been simplified and segmented into discreet exercises that can be used separately or in total. This change allows for maximum flexibility in the syllabus and when counseling individual students or mentoring field study projects
    作者簡介
    Stephen Spinelli
      現職:Philadelphia University
    Robert J. Adams
      現職:The University of Texas at Austin
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